ALLIE OSIPOV

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ALLIE OSIPOV

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Thymeshare – Produce Exchange App

Art Direction: Jenny Kowalski
Deliverables: Logo, Logo Animation, App

Thymeshare is an app that helps bridge the gap between urban farmers who want to trade produce. The goal of this app is to build a community around fresh and local produce, as well as reduce food-waste in the process. The logo is an illustrative exchange of different produce, bringing a little more joy into swapping goods. The exchanging hands are nestled inside of a location marker icon, acknowledging the apps ‘hyperlocal’ tag line through imagery.

Research and Prototyping

When it came to prototyping Thymeshare, I started researching other apps that do similar things to what I wanted to achieve. There were two in particular that I felt worked well. Each had their advantages and disadvantages. I took what worked, changed what didn’t, simplified the design, and cleaned up the interface. The next step was user flow charts. I sketched out potential user flows and ways that conversations could go in the messaging feature of the app, along with different solutions to problems that may arise. Two things that came from this investigation were the ‘location suggestion’ feature, and the ‘see who is looking for your produce’ feature. This allowed users to easily find someone to swap with since they know what they’re looking for. The next step was to use index cards to start and sketch out what the interface might look like. I started by writing on one side what each screen would contain. On the opposite side, I fleshed out what the screen would look like with basic marks, placeholder icons, imagery, and text blocks. I designed the final Thymeshare app using Sketch, and prototyped it using Invision.

Audience

This app is built to be useful in cities, where there is space available for people to garden. West Philadelphia is a great example, as many residents have opportunities for front or backyard gardens. The app suggests produce by location, and nearby public meetup points. Easy to use, clean and friendly design, this app is for anyone in an urban location who’d like to swap. On the left are two personas I put together as an example of someone who is likely to use this app. They would love gardening, growing organic produce, and enjoy community involvement.

Audience

This app is built to be useful in cities, where there is space available for people to garden. West Philadelphia is a great example, as many residents have opportunities for front or backyard gardens. The app suggests produce by location, and nearby public meetup points. Easy to use, clean and friendly design, this app is for anyone in an urban location who’d like to swap. On the left are two personas I put together as an example of someone who is likely to use this app. They would love gardening, growing organic produce, and enjoy community involvement.

Logo Process

The logo had to represent community, produce, and exchange, since the mission of the app is a hyperlocal produce exchange. I started brainstorming with arrows, location markers, and plants. What was needed in the mark, was the human touch. Since I am highlighting the community, I decided to incorporate hands within the mark. The hands reach towards each other, offering produce. The rounded edges and playful illustrative icons communicate the friendliness of the mark, and the inclusivity of the app. In the full-size logo, the hands have 5 fingers. In the downsized mark, they simplify down to 3 fingers, so the logo doesn’t get complicated. The fill of the icons in the logo is always yellow, teal, or whatever image is behind it. 

Simplifying the Final Logo

Figuring out what worked and didn’t during the logo process helped with creating the perfect amount of space between the fingers on the hands as that was crucial. In the logo on the left, the fingers do not have enough negative space in-between them, making the logo too complicated and busy. On the right however, I adjusted the negative space, creating a nice balance between it and the positive space.

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