Table Top Brewing Company
Art Direction: Caleb Heisey
Photography: Austen Hart
Deliverables: Logo, Packaging, and Collateral
TBLTOP Brewing Company is designed to be a tabletop game themed experience for the people who drink it. TBL TOP is marketed towards people who like to keep it low–key, and would enjoy tabletop games with close friends. TBL TOP offers a chance to get back to the basics and appreciate something more simple, with a sleek, minimal, beer.
The branding system is extremely versatile, keeping a minimal color palette and erring on the side of simplicity. This brand expands well into breweries, game rooms, and so much more. It’s sophistication appeals to a mature audience that doesn’t need all the glitz and glam of a night out on the town. They’re perfectly happy to relax with friends for an old fashioned good time. The simple design leaves room for the people drinking it to focus on the important stuff, which is spending time together and appreciating each other’s company.