Milli Brewing Company

Art Direction: Caleb Heisey
Photography: Austen Hart
Deliverables: Logo and Packaging

Milli is a brand that is playful and full of life. It is for those who want to take a step back from the seriousness of daily life and let loose. Milli is a facilitator that helps people to be silly and let their hair down. Its bright, popping colors make it stand out on the shelves and its funky, textured geometric patterns activate and energize any space.

Bright colors and playful texture in the logo brings the audience back to a time when they had less care and were able to have a bit more fun. The letters alternate colors, and the “i’s” have varying heights to communicate energy and inclusivity of the Milli brand. Dancing letters allude to gatherings with friends. The changing colors bring a light-hearted tone to the brand. No matter who you are, and who you surround yourself with, Milli is for you.

The way people interact with a brand on a daily basis is what fosters a relationship between the brand and their market. Milli can energize any space, whether it’s a billboard, street mural, or sponsored event, which leaves plenty of room for expansion. I designed Milli Brewing Co. as a younger company, just starting to make a name for itself. Naturally appearing fresh would appeal to a younger market. The geometric designs fit together perfectly, to show that Milli brews the perfect beer. The pride you take in your product shines through with clean shapes, assuring people that when you choose Milli, you are getting a product from people who care.

The way people interact with a brand on a daily basis is what fosters a relationship between the brand and their market. Milli can energize any space, whether it’s a billboard, street mural, or sponsored event, which leaves plenty of room for expansion. I designed Milli Brewing Co. as a younger company, just starting to make a name for itself. Naturally appearing fresh would appeal to a younger market. The geometric designs fit together perfectly, to show that Milli brews the perfect beer. The pride you take in your product shines through with clean shapes, assuring people that when you choose Milli, you are getting a product from people who care.