Home Sweet Home PHL
Freelance Design & Art Direction for Philadelphia Realtor
Deliverables: Brand Identity, Social Templates, OOH Signage
Home Sweet Home PHL is a prominent realty group serving the greater Philadelphia area. Owner and realtor Jen Singley prides herself in educating first time home buyers, building community, and highlighting sustainability in real estate. She reached out to me to create a brand identity that spoke to these values.
Since the process of homebuying can be daunting, approachability was a key component in the visual direction of the brand. The warm palette and vintage-inspired type create a friendly, inviting identity that remains modern and refined. The primary logo contains a key to represent education, a leaf to represent sustainability, and city skyline to represent the Philly community.